Keyword generation is always a challenge. More and more, I believe that to get the best bang for the buck for clients participating in search advertising, one must engage in on-location research.
By on-location research, I mean talking to people.
Let's take a company that makes auto parts specifically for the auto industry. To find the most effective keywords, a savvy search marketer should be talking to all facets of the process.
The plant managers, the customers, the exectuive team, and the sales staff to name just few. Each individual department will have it's own jargon, and specific focus, with regards to the company's products and services.
The customers, in the case the auto industry, will have specific language they use when researching product availability on the web.
The sales staff will have their own language and priorities.
Same with the executive staff.
By making it a research process to understand each business segment's priorities and semantic references, you have a better chance of finding those rare gems. The unique, or unusual keywords and keyword phrases that will help you push your clients over and above the competition.
What we do isn't rocket science, it's logic.
The key is being a little more attentive than the next guy.
B2B keyword generation ideas
Every now and then, a search marketing blog article actually contains something useful and current.
Can you tell I'm jaded with all the Johnny-come-latelys in the search arena?
Labels: keywords, niche, sem
